Visuals

Greenport Wine and Spirits had a collection of visitors yesterday afternoon ranging from from casual shoppers to a distributor making a presentation of a new line of wines. The new line had unusual and very imaginative labels and that became the discussion although the wine sampling was on whole very well received by those in the store.

A friend who is in advertising opined that some of the more imaginative and "jump off the shelf" product labels were most certainly found in the wine industry and we all agreed.  We were just noting that wine labels are, compared to a box of cereal, fairly small and must be visually identified for the most part.  Deb, the owner, opined that so many people come in and look for a familiar label rather than thinking about pairings with food courses as in "what would go well with my dinner tonight".  Nothing wrong with that of course and the "I like what I like" is without argument.  But we fairly agreed that for a new wine first to get shelf space and second to be noticed let alone remembered was a nifty feat of advertising and branding prowess.

Next time you are in the store, wander around some and see what catches your eye before thinking about how it would taste alone or with your meal.  Just a thought we were a'thinkin'.